Be safe in the knowledge that for the most part, that's a GOP pipe dream more than the Obama message. Think about it: Obama's War on Women message was all over every airwave he could find. They weren't microtargeting that to avoid pissing off a demographic. It's an AEI nut trying to explain why Romney's "many messages for different people" failed, and how Obama MUST have been doing the same thing on the down low instead of winning by picking widely appealing messages. Microtargeting is a thing, but at the Presidential level media is so pervasive that it doesn't work to send out conflicting microtargeted messages. Microtargeting is for shit like Romney's Lyme Disease mailer to northern VA. Not for sending Hispanics a pro immigration mailer and everyone else an anti immigration mailer. The latter is what the AEI idiot is thinking Obama has managed to do instead of taking the real message away: Technology won't help you if your message is shit.