Got your attention, didn't it? So we have two contemporary models for success in the music industry, both widely reviled by the get off my lawn crew. Genius: The Nickelback Story (it's just fun to write) Kesha is the last great rock star (thanks Meserach) This is probably where I add that I enjoy some of their music unironically, and while I definitely turn it down when stuck in traffic next to other human beings for fear of being judged through brief eye contact, I'm still getting a kick out of asking this: so, if we can set aside the personal questions of taste, what does this have to offer in terms of broader marketing strategies? Are these things that are compatible with other genres of music? Is it necessary to argue in terms of either marketing or artistic integrity, or can there be a form-follows-function or "doing what I must to do what I like" aspect to it?