I don't have a pet, but agree on the whole expectations thing. In terms of an equivalence with food-enjoyment-directed-killing, I may just load different value judgements onto my own meat eating. I get goods other than pleasure - convenient non-soy protein that doesn't taste like fucking chicken - from eating pork, but it's mostly about enhancing my gustatory pleasure at the cost of a fairly intelligent animal's suffering and death. Were I to kill, cleanly, for the pleasure of hunting, I could probably pick stupider animals who would suffer less. Hard to figure out the evil-to-pleasure ratio in advance. Anybody who maunders as much as I do about food animal ethics should get with the program or at least be eat stupider animals, but I tend to think the only way the wider phenomenon will stop is with the mass production of artificial tasty protein. Moral enervation of seeing the big picture or whatever. I can't adopt an unpleasant diet - I love meat and hate most vegetables - just to "boycott Wal-Mart," as it were.