But that's the thing, they aren't trusting the children with any decision. It's the parents making the decision, likely without any consideration given to the child's personal opinions on theology. And this, I think, is a perfect segue into what I find most troubling about this ad. It has nothing to do with hurting the feeling of Christians in the abstract, because I could give a flying fuck about that. Rather, it's just bad strategy. See, if you're the atheist organization, your target audience should not be dedicated believers (bad return on investment) or existing athiests (mission already accomplished). Rather, it should be the teens/young adults who grew up with some degree of religious structure (church, school, parents, etc), but who are now beginning to question some of the underpinnings of the applicable faith. That's fertile ground for growing the community of self-identified atheist/non-believers. However, in targetting this group, it's important to realize that religious organizations aren't merely a source of theological ideology. They also play a significant cultural and social role in the lives of many of these people. Therefore, a softer message ("hey, it's okay if you don't believe in God, it doesn't mean you're a bad person/immoral etc, and here's why...") is likely to be much more palatable to this constituency then "anyone who believes in God is the mental equivalent of a five-year old" because it assures them about their doubts without shaming them and their likely ongoing ties through family and friends to the religious community.